About Alex

While getting a master’s in journalism from UC Berkeley I started writing guidebooks for Lonely Planet. I’ve now co-authored over two dozen guidebooks for Lonely Planet, most recently focusing on social psychology with titles like Happy: Secrets to Happiness from Cultures Around the World and Calm: Secrets to Serenity from Cultures Around the World. I’ve worked as a consulting series editor and project coach for The Guardian, a travel reporter for USA Today, the editorial director for Gogobot, and I recently contributed to Trump’s America: The Complete Loser’s Guide, a humor book with editor Scott Dikkers, co-founder of The Onion.

Since 2003, I’ve created and led writer and creative professional groups around the country. I’ve taught or spoken on travel writing in China, Morocco, Germany, Australia, the US, the UK and Italy. I’m currently writing a book and workbook about finding your creative voice through writing and play.


Why Hire Alex for Coaching or Teaching I’ve had enough tangible and intangible obstacles myself to understand the gamut of my clients’ barriers. At the same time, I’ve also co-authored over 30 books with Lonely Planet (and one with the co-founder of The Onion); written for The Guardian, USA Today, and many others; managed hundreds of writers for Lonely Planet and Gogobot.com; and taught in situ writing and creativity classes in the UK, Morocco, Germany, and the US. I’ve been coaching individual clients since 2001, leading creative professionals groups since 2004, and teaching since 2005. I volunteer at a children’s writing studio and a juvenile psychiatric hospital teaching kids to find their voice. Please look through my testimonials for examples. Watch videos of my coaching clients on The Guardian’s Side Hustle project.