Second-Layer Creativity

You want to be more creative, but there’s all that noise — exterior demands, inner critic, tangible barriers — that compete for your focus, time and energy. Creative coaching can help you put that aside for just long enough to tap into that magic place where your creativity trumps the noise. 

Alex has invented a methodology that teaches creative thinking through play, humor, and list-making. Don’t let the bastards grind your creativity down. 


  • Over 100 thought-provoking, weird, or deceptively silly exercises designed to elicit deeper thoughts and conversations about your own uniquely beautiful creative expression.
  • The methodology comes from research into psychology, neuroscience, Quantified Self, humor and trauma studies (because creativity is both, right?), as well as from Alex’s background as a journalist, international guidebook author, start-up director, and improv performer/standup comedienne.
  • You’ll create a Creativity Notebook for these exercises, which you are very much encouraged to keep (and build upon) forever and ever. 


  • One-to-one coaching is like getting an entire Creativity Workshop to yourself.
  • Your Creativity Workshop lasts for three months (one ‘semester’ of creativity).
  • You can choose how many times you’d like to meet each month (1-4x).
  • Previous clients can come back for shorter refreshers any time. 
  • Or you can take Alex’s class at Write Like a Honey Badger


Ask questions and expect answers filled with encouragement, insight, and loads of first-hand knowledge. … Listening to and learning from her experiences as a Lonely Planet author and writer gave me the motivation to kickstart my own career.

Lisa Michele Burns

Professional Photographer, Winner, Lonely Planet competition

Alex is an outrageous and brilliant coach and consultant, and she made my work a lot of fun, too. She’s quick and to the point and intuitively asks the right questions. I give her the highest recommendation, and I am really picky!

Laurie Stern

Owner, Velvet & Sweet Pea’s Purrfumery

Through her mix of wacky exercises, mind-expanding lists, and good old-fashioned support/accountability, she got me to actually complete a project. Her work is for those willing to go deep and deal with the uncomfortable, in order to clear the way for productive writing and/or creative work.

Sarah I.